Cookie Policy
1. What Are Cookies?
● First-party cookies are set by Arc Analytics (e.g., to remember your form entries).
● Third-party cookies are set by our partners (e.g., Google, HubSpot) for analytics and B2B lead identification.
2. Why We Use Cookies
● Essential Operation: To maintain site security and enable form submissions.
● Analytics: To track site traffic and performance via Google Tag Manager and Google Analytics.
● B2B Lead Identification: We use tools like Snitcher to identify the organizations visiting our site so we can better tailor our consulting services to interested industries.
● CRM & Marketing Automation: We use HubSpot and Apollo to track interactions with our content, allowing us to provide personalized follow-ups and manage our professional relationships.
3. Specific Third-Party Tools We Use
● Snitcher: Used for B2B visitor tracking to identify company-level data of site visitors.
● HubSpot: Our CRM tool that uses cookies to track your activity on our site and link it to your contact record if you provide your information.
● Apollo: Used for sales intelligence and tracking engagement with our outreach efforts.
4. Managing Your Preferences
● Browser Controls: Most browsers allow you to set rules for accepting or deleting cookies. Look under “Privacy and Security” in your browser settings (Chrome, Safari, Edge, Firefox).
● Direct Tool Opt-Outs: Google Analytics: Google Opt-out Browser Add-on ○ HubSpot: You can clear your browser’s cookies to reset any HubSpot tracking associated with your session.
● Industry Opt-Out: You can opt-out of many third-party advertising cookies via the Network Advertising Initiative Opt-Out
5. Do Not Track (DNT)
6. Updates to This Policy
7. Contact Us
Email: support@arcanalytics.co


